Make
A visual automation platform, formerly Integromat, where workflows called scenarios are built on a drag-and-drop canvas. It handles branching, iteration and error routes across a large library of apps, and adds AI agents and AI modules that can reason over data within a scenario. Make is owned by process mining company Celonis.
● Use Cases
- →Building multi-branch workflows with error handling
- →Processing batches of records from spreadsheets or databases
- →Adding AI agents that decide which actions to take
- →Syncing ecommerce orders with accounting and fulfilment tools
- →Automating content workflows across social and email platforms
● Tags
● Listed In
About Make
What is Make?
A visual automation platform, formerly Integromat, where workflows called scenarios are built on a drag-and-drop canvas. It handles branching, iteration and error routes across a large library of apps, and adds AI agents and AI modules that can reason over data within a scenario. Make is owned by process mining company Celonis. Make is a workflow automation platform that connects applications, triggers actions based on events, and executes multi-step processes without manual intervention.
Make is popular with Australian agencies and operations teams because its visual canvas handles complex logic at a lower cost per step than many rivals. Hosting is on AWS in the EU and North America, with no Australian region, so personal information processed in scenarios leaves the country. Choose the hosting zone deliberately, document the overseas disclosure in your privacy policy, and keep sensitive health or financial data out of scenarios unless your risk assessment supports it.
How Australian Businesses Use Make
Australian businesses automate data entry, lead routing, invoice processing, customer notifications, social media posting, and reporting workflows. Automation tools eliminate repetitive tasks and reduce human error across operations.
Key Features
- ✓Drag-and-drop scenario builder with routers, iterators and aggregators
- ✓Error handlers and retries for reliable production workflows
- ✓AI agents and AI modules usable inside scenarios
- ✓Large app connector library plus HTTP and webhook modules
- ✓Full-text execution log search on paid plans
Best For
- →Operations teams building complex multi-step workflows without code
- →Agencies managing automations for several clients
- →Businesses that outgrow Zapier's pricing at higher volumes
Pros & Cons of Make
✓ Strengths
- +Visual canvas makes complex branching easy to follow
- +Generous free plan for testing and light use
- +Good error handling and retry options
- +AI agents can be built inside existing scenarios
⚠ Limitations
- –No Australian hosting region
- –Credit usage can spike with large data loops
- –Interface takes longer to learn than Zapier
Pricing
Make bills by credits, with most module actions using one credit and some AI features using more. A Free plan covers light use with longer scheduling intervals, paid plans add credits, unlimited active scenarios and team roles, and an enterprise tier adds custom functions, advanced security and overage protection. Annual billing is discounted. See make.com/en/pricing.
Details checked against the vendor's website in October 2026. Pricing changes often, so confirm current plans at make.com.
Data Residency & Privacy in Australia
Make hosts its platform on AWS in the EU and North America and offers no Australian region. You choose the zone when creating an organisation, and data processed in scenarios is stored there along with execution logs. Ask Make about log retention settings and its data processing agreement if scenarios handle customer personal information.
Need AI that keeps client data onshore? See private AI hosted in Australia.
Integrations & Compatibility
Make integrates with the tools and platforms your team already uses:
Getting Started with Make in Australia
Make is available directly at make.com. Map out one repetitive workflow you want to automate first. Identify the trigger (an email arriving, a form submission, a scheduled time) and the sequence of actions that follow. Build your first automation, test it with sample data, and monitor runs for the first week before expanding.
Outside help is most useful when the tool has to connect to existing systems, handle personal information, or be rolled out to a whole team. AI Lab Australia works with businesses across Sydney, Melbourne, Brisbane, Perth and Adelaide on that setup.
Alternatives to Make
If Make is not the right fit for your workflow, these tools serve a similar purpose and are worth evaluating:
Compare Make
More AI Automation & Agent Platforms
- n8nAutomation
- ZapierAutomation
- Microsoft Copilot StudioAutomation
- Relevance AIAgents
- LindyAgents
- ManusAgents
Frequently Asked Questions About Make
Is Make cheaper than Zapier for Australian businesses?
Often, for complex workflows. Make charges a credit per module action, and its free and entry plans include more actions than Zapier's equivalents, while Zapier counts tasks differently. The real answer depends on your workflow volume, so run a typical month of automations through both pricing calculators before switching.
Where does Make store our data?
Make runs on AWS in the EU and North America. There is no Australian hosting option, so workflow data and logs are held offshore in whichever zone your organisation uses. Note this in your privacy policy and choose the zone deliberately when you first set up the account.
Can Make connect to Xero?
Yes. Make has a Xero app with modules for invoices, contacts, bank transactions and more, so you can automate tasks such as creating invoices from ecommerce orders. Map Australian tax rates and account codes carefully and test with a demo company before running scenarios on live books.
Ready to Implement Make?
AI Lab Australia helps Australian businesses choose, set up and connect tools like Make to the systems they already run, with privacy and data handling sorted before rollout.