Lavender
An AI email coach for salespeople. It scores cold emails as you write in Gmail or Outlook, suggests ways to make them shorter and clearer, helps personalise openers with prospect research, and includes an AI agent for drafting outreach.
● Use Cases
- →Improving cold email copy before sending
- →Personalising outreach with prospect research
- →Coaching junior reps on email writing
- →Keeping emails short and readable on mobile
● Tags
● Listed In
About Lavender
What is Lavender?
An AI email coach for salespeople. It scores cold emails as you write in Gmail or Outlook, suggests ways to make them shorter and clearer, helps personalise openers with prospect research, and includes an AI agent for drafting outreach. Lavender is a specialised AI tool in the Sales Email category that applies machine learning to automate, enhance, or augment tasks in this domain.
Better-written cold emails are still covered by the Spam Act 2003. Commercial emails sent to Australian addresses need consent (express or reasonably inferred from a conspicuously published business address and relevant role), must identify the sender and need a working unsubscribe. Lavender's personalisation draws on prospect data, which is personal information under the Privacy Act 1988, so keep records of where contact details came from and honour opt-outs promptly.
How Australian Businesses Use Lavender
Australian businesses use Sales Email AI tools to reduce manual workload, improve output quality, and operate more efficiently. The specific applications vary by organisation but typically focus on the most time-intensive processes in this category.
Key Features
- ✓Scores sales emails in real time inside Gmail and Outlook
- ✓Suggestions to shorten, simplify and improve subject lines and openers
- ✓Prospect research panel for personalising emails with company and person details
- ✓Mobile preview showing how emails read on a phone
- ✓Team dashboard for coaching reps on email performance
- ✓Ora AI sales agent for researching prospects and drafting outreach
Best For
- →Sales development reps writing cold emails every day
- →Sales managers coaching junior reps on email writing
- →Founders doing their own outbound prospecting
Pros & Cons of Lavender
✓ Strengths
- +Real-time feedback while writing, not after sending
- +Works inside Gmail and Outlook
- +Useful coaching tool for new sales reps
- +Integrates with Outreach, Salesloft and HubSpot on higher plans
⚠ Limitations
- –Free plan allows only a handful of analyses
- –Guidance is tuned to US sales conventions, which may not suit Australian buyers
- –Does not check your outreach for Spam Act 2003 compliance
Pricing
A free basic plan with a small monthly allowance of email analyses, then paid individual plans (the higher one adds sales engagement integrations) and team plans with a coaching dashboard. The Ora sales agent is priced separately per agent. See lavender.ai/coach for current Email Coach plans.
Details checked against the vendor's website in October 2026. Pricing changes often, so confirm current plans at lavender.ai.
Data Residency & Privacy in Australia
Lavender's privacy policy says information may be stored in the United States, and no Australian hosting option is offered. It keeps copies of correspondence for analysis for up to two years, states that data from Google APIs is not used to train general AI models, and sends only abstracted insights rather than raw email content to language model providers.
Need AI that keeps client data onshore? See private AI hosted in Australia.
Integrations & Compatibility
Lavender integrates with the tools and platforms your team already uses:
Getting Started with Lavender in Australia
Lavender is available directly at lavender.ai. Sign up for a trial or free tier to evaluate the tool for your specific use case. Identify one clear workflow to start with, measure results over 30 days, and expand from there. Reach out to the vendor's support team for onboarding guidance.
Outside help is most useful when the tool has to connect to existing systems, handle personal information, or be rolled out to a whole team. AI Lab Australia works with businesses across Sydney, Melbourne, Brisbane, Perth and Adelaide on that setup.
Alternatives to Lavender
If Lavender is not the right fit for your workflow, these tools serve a similar purpose and are worth evaluating:
Frequently Asked Questions About Lavender
Does Lavender read my emails?
Yes, to score and improve them it collects copies of the emails you write while using the service, and its privacy policy allows storing them for up to two years. Data obtained through Google APIs is not used to train general AI models. Avoid using it on emails containing sensitive client or health information.
Does Lavender check Spam Act compliance?
No. Lavender improves wording but does not check whether you have consent to email someone, whether your sender details are correct or whether the unsubscribe works. Those obligations under the Spam Act 2003 sit with you and your sending platform, so keep consent records and honour opt-outs within the required time.
Is there a free Lavender plan?
Yes, a free basic plan includes a small monthly allowance of email analyses, enough to see how the scoring works. Paid individual and team plans add unlimited analyses, integrations and coaching dashboards, and the Ora agent is priced separately. Check lavender.ai for current Email Coach plans.
Does Lavender's advice suit Australian buyers?
Its guidance is built largely on US sales email patterns, which favour short, direct and casual messages. That often works in Australia too, but adjust tone for your sector, use Australian spelling and avoid American references that feel out of place. Test results with your own prospects rather than relying on the score alone.
Ready to Implement Lavender?
AI Lab Australia helps Australian businesses choose, set up and connect tools like Lavender to the systems they already run, with privacy and data handling sorted before rollout.