Gong
A revenue AI platform that records and analyses sales calls, emails and meetings. It surfaces deal risks, coaches reps with real conversations, forecasts pipeline and uses AI agents to handle follow-ups and CRM updates.
● Use Cases
- →Reviewing sales calls to coach new reps
- →Spotting deals at risk from conversation signals
- →Forecasting pipeline from actual customer interactions
- →Automating call follow-up emails and CRM notes
- →Sharing customer objections with product and marketing teams
● Tags
● Listed In
About Gong
What is Gong?
A revenue AI platform that records and analyses sales calls, emails and meetings. It surfaces deal risks, coaches reps with real conversations, forecasts pipeline and uses AI agents to handle follow-ups and CRM updates. Gong is a specialised AI tool in the Sales category that applies machine learning to automate, enhance, or augment tasks in this domain.
Recording calls is the key legal issue. Surveillance and listening devices laws differ by state, and some require all parties to consent before a private conversation is recorded, so announce recording at the start of every call and document your approach. Recordings and transcripts are personal information under the Privacy Act 1988. If you record your own staff, check workplace surveillance rules in NSW and the ACT, which require written notice. Ask Gong where Australian customer data will be stored, as regional hosting details were not published.
How Australian Businesses Use Gong
Australian businesses use Sales AI tools to reduce manual workload, improve output quality, and operate more efficiently. The specific applications vary by organisation but typically focus on the most time-intensive processes in this category.
Key Features
- ✓Records and transcribes calls, video meetings and emails across the sales team
- ✓Deal boards that flag at-risk opportunities from conversation and engagement signals
- ✓Forecasting that combines CRM data with activity from customer interactions
- ✓AI-generated call summaries, follow-up emails and CRM field updates
- ✓Coaching scorecards and libraries of real call snippets for rep training
- ✓Gong Engage sequences and dialler for running outbound activity
Best For
- →B2B sales teams with managers who coach from recorded calls
- →Revenue leaders who want forecasts grounded in customer conversations
- →Organisations running sizeable sales teams across several regions
Pros & Cons of Gong
✓ Strengths
- +Analysis is built on what customers actually said, not rep notes
- +Combines call recording, forecasting and coaching in one platform
- +AI agents cut down admin such as follow-ups and pipeline updates
- +Useful for spotting patterns across many deals at once
⚠ Limitations
- –No public pricing and a platform fee on top of seats
- –Built for dedicated sales teams, so heavy for very small businesses
- –Call-recording consent needs careful handling across states
- –Value depends on reps and managers actually reviewing insights
Pricing
Quote-based. Gong charges per user licence plus a platform fee that scales with the number of users, and pricing is only available through a customised proposal. Integrating your existing tools is included. Start at gong.io/pricing to request a quote.
Details checked against the vendor's website in October 2026. Pricing changes often, so confirm current plans at gong.io.
Data Residency & Privacy in Australia
Gong documents United States and European Union data centres, including EU processing for its dialler, but it does not publish an Australian hosting region. Its trust centre states customer data is never used to train generative models. Ask which region your instance will use, where recordings and transcripts are backed up, and which sub-processors handle telephony and AI features.
Need AI that keeps client data onshore? See private AI hosted in Australia.
Getting Started with Gong in Australia
Gong is available directly at gong.io. Sign up for a trial or free tier to evaluate the tool for your specific use case. Identify one clear workflow to start with, measure results over 30 days, and expand from there. Reach out to the vendor's support team for onboarding guidance.
Outside help is most useful when the tool has to connect to existing systems, handle personal information, or be rolled out to a whole team. AI Lab Australia works with businesses across Sydney, Melbourne, Brisbane, Perth and Adelaide on that setup.
Alternatives to Gong
If Gong is not the right fit for your workflow, these tools serve a similar purpose and are worth evaluating:
Frequently Asked Questions About Gong
Does Gong host data in Australia?
Gong does not publish an Australian data centre. Its documentation describes US and EU instances, so Australian recordings are likely to be stored offshore. Under Australian Privacy Principle 8 you remain responsible for that disclosure, so confirm the region in your contract, mention overseas storage in your privacy policy and ask how deletion requests are handled.
Is recording sales calls with Gong legal in Australia?
It can be, but the rules depend on the state or territory where each party is located. Some surveillance devices laws require consent from everyone in a private conversation, while others allow a participant to record in limited circumstances. Announce recording at the start of every call, give people a way to object and get legal advice on interstate calls.
How much does Gong cost?
Gong does not publish prices. Quotes combine a per-user licence with a platform fee that scales with the size of the deployment, and you only see figures in a sales proposal. Ask for the total cost across every module you need, including forecasting and engagement features, plus renewal terms, before comparing it with lighter call recorders.
Is Gong worth it for a small business?
Gong is designed for organisations with dedicated sales teams and managers who will review calls and act on insights. A business with a handful of salespeople may get most of the value from a cheaper meeting recorder or the call features in its CRM. Trial lighter tools first, then revisit Gong as the team grows.
Ready to Implement Gong?
AI Lab Australia helps Australian businesses choose, set up and connect tools like Gong to the systems they already run, with privacy and data handling sorted before rollout.