An AI-powered cold-calling solution for automated outbound sales that can handle multiple languages. Uses GPT for natural conversations, Twilio for calling, and integrates follow-up email/SMS capabilities.
Outbound calling is labour-intensive. Sales reps spend much of the day dialling numbers that ring out, leaving voicemails and asking the same qualifying questions. Businesses selling into several language markets face an extra hurdle, since hiring reps for each language is expensive. Call notes are often incomplete, so follow-up depends on whoever remembers what was said.
An AI cold calling system uses an LLM to hold a structured sales conversation, ElevenLabs to speak naturally in the prospect's language and Twilio to place and manage calls. It can run several calls in parallel, qualify interest, log every exchange in the CRM and trigger follow-up email or SMS. In Australia, it must operate within telemarketing rules, which shape how and when it can call.
A call list is prepared from the CRM, washed against the Do Not Call Register and filtered to contacts the business has a lawful basis to call.
Twilio places each call within permitted hours; the AI opens by identifying itself as an automated assistant, naming the business and stating the purpose of the call.
Speech is transcribed in real time, the LLM decides the next response from a qualification script, and ElevenLabs speaks the reply in the configured language.
Interested prospects are offered a meeting or transferred to a human rep; anyone who asks not to be called again is flagged and suppressed immediately.
The transcript, outcome and next step are written to the CRM, and consented follow-up emails or SMS are sent with an unsubscribe option.
A Danish sales company deploys virtual AI sales reps that work 24/7, calling leads in Danish, conducting natural conversations, qualifying prospects, and automatically sending follow-up communications. The system handles multiple agents simultaneously and logs all interactions.
GPT/GPT, Twilio Voice, ElevenLabs for multilingual support, CRM integration, Email/SMS APIs
AI outbound calls to Australian numbers are telemarketing calls, so the Do Not Call Register Act 2006 and the Telecommunications (Telemarketing and Research Calls) Industry Standard 2017 apply: wash lists, call only in permitted hours, identify the caller and business, and honour opt-outs. Recording calls may require notice or consent under state listening and surveillance devices laws, which vary by state, so announce recording at the start. Follow-up SMS and email need consent and a working unsubscribe under the Spam Act 2003. Call transcripts are personal information under the Privacy Act 1988. Pretending the AI is a human could be misleading under the Australian Consumer Law, so disclose it.
This solution requires careful evaluation of cost-benefit ratio. Consider implementation only after thorough analysis and risk assessment.
Automated outbound sales calls are generally permitted if they follow telemarketing rules: numbers on the Do Not Call Register are excluded unless consent exists, calls happen within permitted hours, the caller identifies the business and opt-outs are honoured. Get specific advice for your industry, since some sectors have additional restrictions.
Yes. The LLM handles the conversation logic in the target language, and ElevenLabs provides natural voices for many languages. Quality varies by language and accent, so test with native speakers before launching. Scripts, objection handling and compliance statements should be reviewed in each language, not just translated automatically.
The call can be transferred live through Twilio to an available rep, or the AI books a callback if nobody is free. Either way, the transcript and qualification notes go to the rep first, so the prospect does not have to repeat themselves.
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