Synthesia
An AI video platform that turns scripts and documents into presenter-led videos using realistic digital avatars and synthetic voices. It supports many languages, custom avatars of your own staff, brand templates and exports for learning systems.
● Use Cases
- →Staff induction and compliance training videos
- →Product walkthroughs and help-centre explainers
- →Translating training content into other languages
- →Internal announcements without booking a film crew
- →Updating videos by editing text instead of reshooting
● Tags
● Listed In
About Synthesia
What is Synthesia?
An AI video platform that turns scripts and documents into presenter-led videos using realistic digital avatars and synthetic voices. It supports many languages, custom avatars of your own staff, brand templates and exports for learning systems. Synthesia is a specialised AI tool in the Corporate Video category that applies machine learning to automate, enhance, or augment tasks in this domain.
Synthesia is well suited to Australian training teams keeping inductions and safety content up to date. If you create a custom avatar of an employee, you are collecting their face and voice, which can be sensitive biometric information under the Privacy Act 1988, so get written consent and agree what happens to the avatar if they leave. Do not use avatars to imply a real person endorses a product, as that risks misleading conduct under Australian Consumer Law. Ask about data hosting locations during procurement.
How Australian Businesses Use Synthesia
Australian businesses use Corporate Video AI tools to reduce manual workload, improve output quality, and operate more efficiently. The specific applications vary by organisation but typically focus on the most time-intensive processes in this category.
Key Features
- ✓Library of stock AI avatars and synthetic voices in many languages
- ✓Personal avatars created from a recording of a real presenter
- ✓AI dubbing and translation of finished videos
- ✓Document and webpage to video conversion that drafts scripts
- ✓SCORM export and interactive elements for learning platforms
- ✓Brand kits and templates for consistent team output
Best For
- →Learning and development teams maintaining induction and compliance training
- →Product teams producing help-centre walkthroughs
- →Organisations translating training into several languages
Pros & Cons of Synthesia
✓ Strengths
- +Edits are made in text, so updates don't require reshoots
- +Supports a wide range of languages and voices
- +SCORM export for common learning management systems
- +Custom avatars keep a familiar presenter across videos
- +Free plan allows a proper trial
⚠ Limitations
- –Avatars can still feel stiff for emotional or sales content
- –Custom avatars and API access need paid plans
- –Staff likeness raises consent and offboarding questions
Pricing
A free basic plan with no card required, paid monthly or annual plans that add more monthly credits, personal avatars and API access, and an enterprise tier with collaboration, translation and security features. SCORM export sits on higher tiers. See synthesia.io/pricing.
Details checked against the vendor's website in October 2026. Pricing changes often, so confirm current plans at synthesia.io.
Data Residency & Privacy in Australia
Synthesia is based in London and does not publish an Australian hosting option. Its trust centre covers security certifications and policies, but hosting locations, retention of avatar recordings and any training use should be confirmed with the sales team. Biometric data used to create personal avatars needs particular care, so agree in writing how it is stored and deleted.
Need AI that keeps client data onshore? See private AI hosted in Australia.
Getting Started with Synthesia in Australia
Synthesia is available directly at synthesia.io. Sign up for a trial or free tier to evaluate the tool for your specific use case. Identify one clear workflow to start with, measure results over 30 days, and expand from there. Reach out to the vendor's support team for onboarding guidance.
Outside help is most useful when the tool has to connect to existing systems, handle personal information, or be rolled out to a whole team. AI Lab Australia works with businesses across Sydney, Melbourne, Brisbane, Perth and Adelaide on that setup.
Alternatives to Synthesia
If Synthesia is not the right fit for your workflow, these tools serve a similar purpose and are worth evaluating:
Frequently Asked Questions About Synthesia
Is Synthesia suitable for Australian workplace training?
Yes. It suits induction, WHS refreshers and product training because scripts can be updated without reshooting. Have subject-matter experts approve every script, check pronunciation of Australian place names, and keep version history so you can show which content staff saw.
Can I make an avatar of an employee?
Yes, on paid plans, but treat it as collecting biometric information, which is sensitive information under the Privacy Act 1988. Get informed written consent, explain how the avatar will be used, and agree what happens to it when the person leaves the organisation.
Is there a free Synthesia plan?
Yes. A free basic plan lets you make a small number of short videos with stock avatars, without a credit card. Personal avatars, higher allowances, API access and learning system exports require paid tiers, and enterprise features are quoted by the sales team.
Ready to Implement Synthesia?
AI Lab Australia helps Australian businesses choose, set up and connect tools like Synthesia to the systems they already run, with privacy and data handling sorted before rollout.