Recraft
An AI image generator aimed at designers. Beyond photorealistic and illustrated images, it produces editable vector graphics, icon sets, mockups and images that follow custom brand styles, and includes editing tools such as inpainting, background removal and upscaling on a canvas.
● Use Cases
- →Generating editable SVG illustrations for websites
- →Creating consistent icon sets in one style
- →Building brand styles from reference images
- →Producing product mockups for presentations
- →Editing and upscaling images on a shared canvas
● Tags
● Listed In
About Recraft
What is Recraft?
An AI image generator aimed at designers. Beyond photorealistic and illustrated images, it produces editable vector graphics, icon sets, mockups and images that follow custom brand styles, and includes editing tools such as inpainting, background removal and upscaling on a canvas. Recraft is a generative AI model that creates high-quality images from text descriptions (prompts), offering unprecedented creative control for visual content production.
Recraft's licensing split matters for Australian businesses: images made on the free plan are owned by Recraft, appear publicly and cannot be used commercially, so marketing work needs a paid plan. Australian copyright law generally requires a human author, which means purely AI-generated images may not attract copyright protection even when you have rights to use them. Check trade mark searches before adopting a generated logo, and avoid prompts that imitate a living artist's distinctive style or another brand's marks.
How Australian Businesses Use Recraft
Australian businesses use AI image generation for marketing assets, product mockups, social media content, website illustrations, and concept visualisation — replacing hours of design work and expensive stock photo subscriptions.
Key Features
- ✓Vector and SVG generation with editable paths
- ✓Custom brand styles built from uploaded reference images
- ✓Icon set generation with consistent styling
- ✓Mockup generation for products and packaging
- ✓Inpainting, outpainting, background removal and upscaling
Best For
- →Designers needing editable vector illustrations quickly
- →Small brands creating consistent marketing imagery
- →Agencies producing icon sets and mockups for clients
Pros & Cons of Recraft
✓ Strengths
- +Generates true editable vector graphics, not just raster images
- +Custom styles keep brand imagery consistent
- +Paid plans give full ownership and commercial rights
- +Canvas workspace combines generation and editing
⚠ Limitations
- –Free plan images are public and not for commercial use
- –Credit system makes heavy use harder to budget
- –Vectors can need clean-up before production use
- –No published Australian data hosting option
Pricing
A Free plan with limited credits, then Basic, Pro and Teams plans with monthly credits that reset each cycle and optional top-up credits. A separate API is billed by usage. Images made on the Free plan are public and not licensed for commercial use. See recraft.ai/pricing.
Details checked against the vendor's website in October 2026. Pricing changes often, so confirm current plans at recraft.ai.
Data Residency & Privacy in Australia
Recraft does not publish an Australian data residency option or a public statement on where images and prompts are stored. Free plan images are publicly visible in its community gallery; paid plan images are private. Before uploading client brand assets, ask Recraft where data is stored and whether uploads are used to improve its models.
Need AI that keeps client data onshore? See private AI hosted in Australia.
Integrations & Compatibility
Recraft integrates with the tools and platforms your team already uses:
Getting Started with Recraft in Australia
Recraft is available directly at recraft.ai. Begin with the platform's free tier or trial credits. Learn prompt engineering basics: describe your subject, style, lighting, and composition. Use negative prompts to exclude unwanted elements. Save and iterate on prompts that work well for your brand.
Outside help is most useful when the tool has to connect to existing systems, handle personal information, or be rolled out to a whole team. AI Lab Australia works with businesses across Sydney, Melbourne, Brisbane, Perth and Adelaide on that setup.
Alternatives to Recraft
If Recraft is not the right fit for your workflow, these tools serve a similar purpose and are worth evaluating:
Frequently Asked Questions About Recraft
Can I use Recraft images commercially in Australia?
Only images created on a paid plan. Recraft's terms say free plan images are owned by Recraft, shown publicly and not licensed for commercial use. On paid plans you own the images, including after cancelling. Remember that Australian copyright may not protect purely AI-generated work, so competitors could reuse similar images.
Can Recraft create a logo for my business?
It can generate logo concepts in vector format, which is useful for exploring ideas. Before adopting one, search IP Australia's trade mark database for similar marks, refine the design with a human designer, and consider registering it. AI output alone may be hard to protect as your own.
What makes Recraft different from Midjourney?
Recraft focuses on design production: editable vectors, icon sets, mockups and reusable brand styles inside a canvas editor. Midjourney is mainly used for artistic and photographic raster imagery. Designers who need assets for websites and apps often find Recraft's vector output more practical.
Ready to Implement Recraft?
AI Lab Australia helps Australian businesses choose, set up and connect tools like Recraft to the systems they already run, with privacy and data handling sorted before rollout.