Framer
A visual website builder for designers and marketing teams. It combines a design canvas with hosting, a CMS, animations and localisation, and includes AI features that generate page layouts and help build and edit sites from prompts.
● Use Cases
- →Building a marketing site without developers
- →Launching campaign landing pages quickly
- →Running a blog or resource library through the CMS
- →Translating a site into multiple languages
- →Turning a design mock-up into a live page
● Tags
● Listed In
About Framer
What is Framer?
A visual website builder for designers and marketing teams. It combines a design canvas with hosting, a CMS, animations and localisation, and includes AI features that generate page layouts and help build and edit sites from prompts. Framer is a specialised AI tool in the Web Design category that applies machine learning to automate, enhance, or augment tasks in this domain.
Framer is a quick way for small Australian teams to run a polished marketing site. If you add forms that collect names, emails or phone numbers, publish a privacy policy that meets the Australian Privacy Principles and know where form submissions are stored. Any analytics or tracking needs to be disclosed. Aim to meet WCAG accessibility standards, since inaccessible websites can raise complaints under the Disability Discrimination Act 1992, and check animated designs work for keyboard and screen-reader users.
How Australian Businesses Use Framer
Australian businesses use Web Design AI tools to reduce manual workload, improve output quality, and operate more efficiently. The specific applications vary by organisation but typically focus on the most time-intensive processes in this category.
Key Features
- ✓Visual design canvas with responsive layouts, animations and interactions
- ✓AI tools that generate page layouts and edit sites from prompts
- ✓Built-in CMS for blogs, resource libraries and collection pages
- ✓Localisation for translating sites into multiple languages
- ✓Hosting with custom domains, SSL and built-in analytics
- ✓Forms, A/B testing and a marketplace of templates and components
Best For
- →Designers who want to publish marketing sites without developers
- →Start-ups launching polished landing pages quickly
- →Marketing teams running multilingual campaign sites
Pros & Cons of Framer
✓ Strengths
- +Design freedom close to a professional design tool
- +Hosting, CMS and analytics included
- +AI features speed up first drafts of pages
- +Built-in localisation for multilingual sites
⚠ Limitations
- –Steeper learning curve than template-based builders
- –E-commerce is limited compared with Shopify
- –Costs rise with extra editors and add-ons
- –Moving a site off Framer later means rebuilding it
Pricing
A free plan on a Framer subdomain with a trial allowance of AI credits, then paid site plans that add custom domains, more CMS capacity and bandwidth. Extra editors are billed per seat, localisation is an add-on, and Enterprise is custom. See framer.com/pricing.
Details checked against the vendor's website in October 2026. Pricing changes often, so confirm current plans at framer.com.
Data Residency & Privacy in Australia
Framer hosts sites on Amazon Web Services and transfers personal data outside the European Economic Area, including to the United States, with a list of transfer countries in its trust centre. It does not offer an Australian data residency option. Framer says it does not use customer personal data to train third-party general-purpose AI models unless disclosed.
Need AI that keeps client data onshore? See private AI hosted in Australia.
Getting Started with Framer in Australia
Framer is available directly at framer.com. Sign up for a trial or free tier to evaluate the tool for your specific use case. Identify one clear workflow to start with, measure results over 30 days, and expand from there. Reach out to the vendor's support team for onboarding guidance.
Outside help is most useful when the tool has to connect to existing systems, handle personal information, or be rolled out to a whole team. AI Lab Australia works with businesses across Sydney, Melbourne, Brisbane, Perth and Adelaide on that setup.
Alternatives to Framer
If Framer is not the right fit for your workflow, these tools serve a similar purpose and are worth evaluating:
More AI App & Website Builders
See all ai app & website builders →Frequently Asked Questions About Framer
Where are Framer form submissions stored?
Form submissions are stored on Framer's infrastructure, which runs on Amazon Web Services outside Australia, unless you send them to another tool through an integration. If forms collect names, emails or phone numbers, your privacy policy should explain this, and you may prefer routing submissions straight into your CRM or email platform.
Is there a free Framer plan?
Yes. The free plan publishes to a Framer subdomain and includes a trial allowance of AI credits. Paid site plans add a custom domain, more CMS items, bandwidth and features, while extra editors are billed per seat and localisation is an add-on. Check framer.com/pricing for current plans.
Can a Framer site meet Australian accessibility expectations?
It can, but Framer's design freedom makes it easy to build pages that are hard to use. Check colour contrast, alt text, heading order and keyboard navigation, and give users a way to reduce heavy animations. Aiming for WCAG conformance lowers the risk of complaints under the Disability Discrimination Act 1992.
Ready to Implement Framer?
AI Lab Australia helps Australian businesses choose, set up and connect tools like Framer to the systems they already run, with privacy and data handling sorted before rollout.